We Are World Class - Diageo
Services:
Website design & Development (HTML/Flash AS3) / Video editing / sound design / post production
World Class Website:
Reserve Brands is the collective term for Diageo's range of premium spirits. The 2008/09 marketing for the brand centred around World Class, a global cocktail competition created to showcase the art of mixology within the bar tending industry and promote premium spirits. We developed the Global World Class website at 20:20 which featured full screen videos, frequent updates on the competition, and monthly newsletters featuring content highlights.
During the competition, we created a 'live' part of the site where we edited and uploaded videos containing competition highlights and events as soon as these were filmed.
The site uses a CMS to manage the competition, which allowed various representatives from around the world to manage subscriptions and competitors. The CMS was built by our Lovely(-ish) friends at http://dandylogic.co.uk/.
The Magnificent Seven Blog:
"The Magnificent Seven – The world's greatest bartenders, making the world's greatest round of cocktails!"
As part of our ongoing work with Diageo at 20:20 London, we worked on an online video / viral site featuring the seven world's best bartenders working in unison to make a combination of cocktails in a rather complicated manner.
Credits:
20:20 London
Links:
http://themagnificentsevenblog.com/
http://weareworldclass.com/
Video: The magnificent seven blog