COI - THMBNLS
Services:
Video Editing / Sound Design / Post-Production / 3D / Website Design & Development (Flash AS3 & HTML) / Mobile / Banners /
Project Info:
We worked on the multi award winning Thmbnls campaign as part of the team at 20:20 London. Billed as the 'world's first fully interactive mobile phone soap opera' and produced over the course of 22 weeks as part of the COI's ' Want Respect? Use a Condom campaign' we sent personalised videos directly to subscribers mobiles. Viewers' names were spoken or appeared in text form in the episodes sent out. Additional communications helped to develop a dialogue between character and audience using email, voice mail, sms, e-cards and specially created clips on YouTube, which helped to influence and develop the storyline as a whole. We developed websites in Flash and HTML, e-cards, banners, personalized emails, as well as worked on the editing, postproduction, 3D and sound design for all of the episodes.
Awards:
Marketing Week Engage Awards 2010: Best Digital Campaign
x2 Gold x2 Silver DMA awards 2009
x2 Campaign BIG awards
'Best Content' for Thmbnls at Mobile Entertainment Forum Awards 2009
Credits:
20:20 London
Episode Compilation:
3D and post production examples: